Build links. Build links. Build Links. I had to say that 3 times because it is the most important factor of getting your website ranked. Effective link building is essential. When your website receives an incoming link from another, it shows how important your website is according to the search engines.
You need to rank for your keyword in your chosen niches. Period. Long term traffic is the goal when you go all out and build your links. Here is one effective way you can do to start building links back to your website. No. It is a must do!
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Writing articles and submitting them. I’ve said before and I’m saying it again and will keep mentioning it again. If you have not started writing articles and submitting them to article directories, you are losing it big time. When you write articles, you get to leave a link back to your website in the author’s resource box. Make those 3 links. Not only that, you are also allowed to place a keyword anchored link that you wish to rank for.
Of course, don’t just write any article. Write something legible, understandable and most importantly informative. If you are stuck for ideas, read about how to get ideas for writing articles.
Thousands of article publishers also pull these quality articles from the article directories and fill them on their websites. What you get is another backlink to your website. Do not worry about all this talk about the duplicate content penalty you keep hearing about. A link is a link is a link! So how do you mass submit to many article Education directories all at once? Either you use an article submission service or you pay for software to help you. Personally, I have used a few and recommend Article Submitter. It’s free to download and you only upgrade if you’d go for the Gold or Platinum versions.
So often we missed the obvious and it’s actually the way we make the most money.
So here’s the obvious recommendation for the week:-
Use holidays, national events, product launches, television series, finales or whatever. Every single one of these has momentum. Tie your marketing, your product, your service or just your marketing, the story behind your marketing to that event and you’ll get a big boost because you’re leveraging that events’ momentum.
For example, smart marketers did that a few months ago with the Nintendo Wii launch to great success. (By the way, I wanted to get that but I think I’ll opt for a PSP slim instead)
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Imagine this, the Nintendo Wii was sold out across America and the UK and I had a contact on MSN who asked if I could ship some Wii Remote Controllers to the UK and they were the hot sellers on eBay as well.
Last Xmas, I’m sure everyone of us received a greeting card from this corporation called OfficeMax asking you to Elf Yourself. It was funny while it lasts and the viral effect of it which carried from the momentum of the holiday season was obviously powerful.
They got traffic to their website for free till this day and I’m sure they are going to do it again this year. Huge viral success in my opinion.
If you try searching for Elf Yourself, you’d probably see this and get redirected to OfficeMax.
So the question is how can you leverage the holiday season or any other national event with momentum in your online business and marketing?
Laurel Salinas is a freelance writer and lifestyle blogger based in Indiana. She is passionate about exploring the world we live in and uncovering the stories untold by others. With a lifetime passion for helping others and a strong background in journalism, she has dedicated her writing career to creating useful, inspiring stories for readers.
